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Updated: Sep 16, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Assets | 10% | - External form integration - Tracking script integration - Form creation and configuration - Microsites and landing pages |
| Topic 2: Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - System architecture and data model - Platform overview and navigation |
| Topic 3: Email & Preference Management | 10% | - Subscription and preference centers - Email configuration and personalization - Unsubscribe management |
| Topic 4: Data Management | 20% | - Contact/account fields and views - Data prioritization and deduplication - Data import, export, and standardization - Standard and custom objects |
| Topic 5: Automation & Campaigns | 15% | - Program Builder and Program Canvas - Campaign Canvas configuration - Lead scoring and segmentation - Automation logic and flow design |
| Topic 6: Branding & Deliverability | 10% | - Email groups and domain configuration - Bounce and complaint management - IP warming and deliverability strategies |
| Topic 7: CRM Integration & Additional Services | 10% | - Reporting and analytics - AppCloud and external services - CRM integration setup |
| Topic 8: Implementation Overview | 10% | - Key milestones and deliverables - Implementation services and offerings - Client documents and required stakeholders |
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