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Mock examination available in Windows operation system

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A. Increase linear shelf space for this segment
B. Reduce linear shelf space for this segment
C. Not enough information to gather an insight
D. Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

Question 2

How many units do we need to sell at $16 to Break-Even on Gross Profit?

A. 600
B. 300
C. 100
D. 125

Question 3

What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A. $200
B. $4,000
C. $5,000
D. $50

Question 4

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A. Retail POS Data and Syndicated POS Market Data
B. Social Media Analytics and Web Traffic Data
C. Focus Groups and In-Store Observations
D. Loyalty Card Data and Household Panel Data

Question 5

What is the primary purpose of slope analysis in pricing strategies?

A. To compare the production costs of different product sizes.
B. To determine the total revenue generated from all product sizes.
C. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
D. To calculate the profit margin for each product size.

Solutions: