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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs without web view
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs using web view

2. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Sub-Domain | Complete
B) Phint | URL
C) Path | Page
D) Encoded | Direct
E) Exact | Referrer

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Exact number of users that will be classified into each category
C) Offline file structure and content
D) Total volume of categories that they anticipate in their taxonomy

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 4
B) 8
C) 6
D) 3

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect all data, regardless of granularity, to manage it within the DMP.

Solutions: