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DMI Professional Diploma in Mobile Marketing : PDMM

Updated: Jul 28, 2026

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PDMM Braindumps VCE
  • Exam Code: PDMM
  • Exam Name: Professional Diploma in Mobile Marketing

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DMI PDMM Exam Syllabus Topics:

SectionObjectives
Topic 1: Mobile Analytics and Measurement- Performance Monitoring
  • 1. Mobile Metrics
  • 2. Campaign Tracking
  • 3. ROI Measurement
Topic 2: Mobile Advertising- Advertising Channels
  • 1. In-App Advertising
  • 2. Display Advertising
  • 3. Mobile Search Advertising
Topic 3: Mobile Commerce- Mobile Transactions
  • 1. Mobile Shopping Experiences
  • 2. Mobile Payments
  • 3. Conversion Optimization
Topic 4: Mobile Applications- Mobile App Marketing
  • 1. App Development Considerations
  • 2. App Promotion Strategies
  • 3. App Store Optimization
Topic 5: SMS and Messaging Marketing- Direct Mobile Communications
  • 1. SMS Campaigns
  • 2. MMS Marketing
  • 3. Permission-Based Messaging
Topic 6: Mobile Strategy and Planning- Strategic Implementation
  • 1. Compliance and Best Practices
  • 2. Budgeting
  • 3. Campaign Planning
Topic 7: Mobile Websites- Mobile Web Strategy
  • 1. Responsive Design
  • 2. Mobile Content Optimization
  • 3. Mobile User Experience
Topic 8: Location Based Marketing- Location Technologies
  • 1. GPS and Geolocation
  • 2. Proximity Marketing
  • 3. Geo-targeting
Topic 9: Mobile Marketing Fundamentals- Introduction to Mobile Marketing
  • 1. Mobile Consumer Behaviour
  • 2. Mobile Devices and Platforms
  • 3. Mobile Ecosystem

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