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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers

A) Enable HTTPS
B) Honeypot Technique
C) Dependent Fields
D) reCaptcha

2. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A) The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
B) The Opportunity must have the "Marketing Cloud Account Engagement" record type.
C) The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
D) The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

3. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A) Automatically assign all leads to sales reps in a round-robin system.
B) Only pass on leads that are very active on your site no matter the company profile.
C) Implement a blended lead scoring and grading system.
D) Add more landing pages and forms to your site to increase the number of conversion opportunities.

4. Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A) Setting how many days must pass before a prospect can match the repeating automation rule
B) Setting how many prospects are allowed to match the repeating automation rule
C) Setting the number of times a prospect can match the repeating automation rule
D) Setting a date for when prospects can no longer match the repeating automation rule

5. In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

A) Engagement studio
B) Segmentation rule
C) Dynamic list
D) Automation rule

Solutions: