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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Web Developer
B) Executive Sponsor
C) Program Manager
D) Data Analyst
E) Media Execution
F) Audience Creation Specialist

2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Exchange report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

3. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) The data provider is not already a linked partner.
C) Multiple email addresses are not separated by commas.
D) The data provider has blocked the account.

4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B) Audience data on past users is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Uses a transparent 1x1 image pixel
E) Only data on users that are seen on a go-forward basis is sent.

5. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Deploy the JSON Return Tag.
B) Select JSON Return Tag in the Campaign Settings.
C) Select JSON Result in the Container Settings.
D) Add phint ret=js to the CoreTag.

Solutions: