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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
B) Multi org does not support the standard profile preference center for the business units.
C) Profile/Preference centers are automatically created for each business unit connected through Multi-org
D) Branding for each business units' profile centers will be inherited from the default business unit setup.

2. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
B) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D) Minimum Password Length, Password Complexity, Password History, Expiration Period

3. A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A) Custom roles are available on their Marketing Cloud account.
B) Custom roles are only available within the business in which they were created.
C) Custom roles override an individual user's granular permission assignments.
D) Custom roles can only be edited by the user who created the role initially.

4. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) SQL
B) HTML
C) AMPscript
D) SSJS

5. Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

A) Distributed Sending
B) Analytics Builder
C) Content Syndication
D) Email Rachments

Solutions: