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Salesforce MC-201 - Salesforce Certified Marketing Cloud Account Engagement Specialist

Updated: Oct 14, 2026

Q & A: 306 Questions and Answers

MC-201 Braindumps VCE
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist

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About Salesforce MC-201 Exam Braindumps

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administration11%- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
- Explain the relationship between Account Engagement and Salesforce
Topic 2: Lead Management24%- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of a segmentation rule
- Explain the components and use cases of an automation rule
- Define the capabilities of page actions
- Identify the capabilities and use cases of custom redirects
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Explain what a Grade measures and how grading is managed
Topic 3: Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Topic 4: Visitors and Prospects8%- Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects
Topic 5: Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between the metrics collected in Account Engagement email reporting
- Distinguish between an Email and an Email Template
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

What would a hard bounce refer to on an email sending report?

  • A. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
  • B. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
  • C. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
  • D. An email that permanently bounced back to the sender because the address is invalid.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

  • A. TextArea
  • B. Dropdown
  • C. Checkbox
  • D. Multi-Select
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

How should a user understand how many prospects are currently waiting on a step in an engagement program?

  • A. Look at the tooltip above that step.
  • B. Click on the step to view its report card.
  • C. Download the report of the program.
  • D. Pause the program and edit the step.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

Which is NOT a way to assign a custom role to a user?

  • A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
  • B. Add a user to a Custom Role directly from their User Record.
  • C. Assign new users to a previously created Custom Roles during the import process.
  • D. Add a batch of existing users to a Custom Role using table actions
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #5

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

  • A. The prospect will immediately progress down the No' path since the email open did not occur on day 3.
  • B. The prospect will immediately progress down the "Yes" path since the email was opened.
  • C. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
  • D. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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