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NEW QUESTION # 68
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
- A. Set them up as a Marketing user and then control how many emails can be sent.
- B. Set them up as a Sales user in Marketing Cloud Account Engagement
- C. You can't send one-to-one emails out of Marketing Cloud Account Engagement.
- D. Set them up as a one-to-one email user only
Answer: B
Explanation:
Explanation
Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings. References: [User Roles], [Create and Edit Users]
NEW QUESTION # 69
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
- A. Archived list
- B. Test list
- C. Static list
- D. Dynamic list
Answer: C,D
Explanation:
Explanation
The two list types that could be used as a recipient list on a list email send are static list and dynamic list. A static list is a list of prospects that can be manually added or removed, or updated by automation tools. A static list does not change unless the user or the automation tool modifies it13. A dynamic list is a list of prospects that automatically updates based on the criteria that the user defines. A dynamic list adds or removes prospects who match or do not match the criteria in real time14. Both static and dynamic lists can be used to segment prospects and send targeted email campaigns to them15. The other list types, such as archived list, test list, public list, and CRM visible list, are not suitable for sending list emails, as they have different purposes and limitations
NEW QUESTION # 70
What are 2 ways to define a user's role?
- A. From the list view
- B. Directly from the user record
- C. During the import process
- D. Through an automation rule
Answer: B,C
Explanation:
Explanation
You can define a user's role in two ways: during the import process or directly from the user record. During the import process, you can assign a role to multiple users at once by using a CSV file. Directly from the user record, you can edit the role of a single user by selecting it from the dropdown menu. You cannot define a user's role from the list view or through an automation rule. References: Create and Edit Users, Import Users
NEW QUESTION # 71
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting how many days must pass before a prospect can match the repeating automation rule
- B. Setting a date for when prospects can no longer match the repeating automation rule
- C. Setting the number of times a prospect can match the repeating automation rule
- D. Setting how many prospects are allowed to match the repeating automation rule
Answer: A,C
Explanation:
Explanation
A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again, and setting the number of times a prospect can match the repeating automation rule in total (D).
These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules.
References: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 72
What do spam complaints refer to in an email report?
- A. The number of prospects who clicked the unsubscribe link
- B. The number of prospects who marked an email as spam
- C. The number of prospects who replied to the email to ask to be removed
- D. The number of prospects who opted out via the email preference center
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, spam complaints refer to the number of prospects who marked an email as spam in an email report. An email report is a report that shows the performance and results of an email send, such as opens, clicks, bounces, unsubscribes, and spam complaints. A spam complaint is recorded when a prospect clicks the spam or junk button in their email client, indicating that they do not want to receive emails from the sender. Spam complaints can negatively affect the sender's reputation and deliverability, so it is important to monitor and minimize them. Spam complaints do not refer to the number of prospects who clicked the unsubscribe link, replied to the email to ask to be removed, or opted out via the email preference center, as these are different ways of unsubscribing from emails, not marking them as spam.
References: Salesforce documentation
NEW QUESTION # 73
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
- A. Email template
- B. Autoresponder
- C. Engagement studio program email
- D. List email
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the asset that needs to be created first in order for a user to send a prospect a one-to-one email is an email template. A one-to-one email is an email that is sent to an individual prospect, such as a follow-up or a confirmation email. A one-to-one email can be sent from the prospect record, a list, a report, or a campaign. To send a one-to-one email, the user needs to have an email template that defines the content and layout of the email. An email template can be created in Email Studio or Content Builder, and it can be personalized with variable tags or dynamic content. An autoresponder, an engagement studio program email, or a list email are not assets that need to be created first in order for a user to send a prospect a one-to-one email, as they are related to other types of email sends, such as automated responses, program emails, or mass emails. References: Salesforce documentation
NEW QUESTION # 74
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?
- A. A new account will be created.
- B. No new visitor record will be created.
- C. A new prospect record will be created.
- D. No new prospect will be created.
Answer: D
Explanation:
Explanation
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1.
References: Marketing Cloud Account Engagement Sync Behavior
NEW QUESTION # 75
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
- A. Custom Prospect fields
- B. Custom Record Type fields
- C. Custom Opportunity fields
- D. Custom Account fields
Answer: A,C,D
Explanation:
Explanation
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
NEW QUESTION # 76
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form
- B. Form Handler
Answer: A
Explanation:
Explanation
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings
NEW QUESTION # 77
What is a capability of a completion action?
- A. Increase a prospect's grade
- B. Remove a prospect from a list
- C. Adjust a prospect's account field
- D. Send a list email to a prospect
Answer: B
Explanation:
Explanation
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. References: 2: Completion Actions
NEW QUESTION # 78
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form
- B. Form Handler
Answer: A
Explanation:
Explanation
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form
NEW QUESTION # 79
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
- A. Activities and Audits
- B. Activities and Lifecycle
- C. Lifecycle and Profile
- D. Profile and Audits
Answer: C
Explanation:
Explanation
The best place to look on a prospect record to help determine the reason a prospect is unmailable is the Lifecycle and Profile section. This section shows the mailability status of the prospect, which can be one of the following: Mailable, Mailable - Transactional Emails Only, Undeliverable, Unmailable, or Unsubscribed4. The mailability status is determined by various factors, such as the prospect's email opt-out preference, the do not email flag, the hard bounce or soft bounce detection, and the prospect's location in the recycle bin5. The Lifecycle and Profile section also shows the email address, the email preference center, and the email opt-out date of the prospect, which can provide more information about the prospect's mailability
NEW QUESTION # 80
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Skimmed percentage
- B. Forward count
- C. Hard bounces
- D. Total queued
Answer: C
Explanation:
Explanation
The list email or email template report deliverability metric that could indicate an unverified sending domain is hard bounces. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Hard bounces can negatively affect the sender reputation and the email deliverability. One of the possible causes of hard bounces is an unverified sending domain, which means that the email domain used to send emails from Marketing Cloud Account Engagement is not authenticated and verified by Marketing Cloud Account Engagement. An unverified sending domain can result in the email servers rejecting the emails as spam or phishing attempts. To avoid hard bounces and improve email deliverability, the marketer should verify the sending domain in Marketing Cloud Account Engagement by following the steps in the reference link. Forward count, skimmed percentage, and total queued are not deliverability metrics that could indicate an unverified sending domain. Forward count measures how many recipients forwarded the email to another person. Skimmed percentage measures how many recipients opened the email for less than two seconds. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.
These metrics are not related to the email domain verification or the email delivery failures. References Verify Your Sending Domain
NEW QUESTION # 81
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
- A. Always display even if previously completed
- B. reCaptcha
- C. Dependent Fields
- D. Progressive Profiling
Answer: D
Explanation:
Explanation
The feature that the Marketing Cloud Account Engagement administrator should use to gather a prospect's company name and job title, but only once they have captured the prospect's first name, last name, and email address in a previous form submission, is progressive profiling. Progressive profiling is a feature that allows the administrator to display different fields on a form based on the information that the prospect has already provided. This way, the administrator can avoid asking the same questions repeatedly and collect more information gradually. Progressive profiling can be enabled on a form by selecting the option "Always display even if previously completed" for the fields that are required, such as first name, last name, and email address, and selecting the option "Only display if progressive profiling is enabled and the field is blank" for the fields that are optional, such as company name and job title. This way, the form will only show the optional fields once the required fields are filled out. Always display even if previously completed, reCaptcha, and dependent fields are not features that can achieve the same goal as progressive profiling. Always display even if previously completed is an option that can be used to enable progressive profiling, but it is not a feature by itself. reCaptcha is a feature that can be used to prevent spam submissions on a form, but it does not affect the fields that are displayed on the form. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not depend on whether the prospect has already provided the information or not. References Progressive Profiling
NEW QUESTION # 82
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
- A. Account records
- B. Case records
- C. Contact records
- D. Lead records
- E. Opportunity records
Answer: C,D
Explanation:
Explanation
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. References: 1: Marketing Cloud vs.
Marketing Cloud Account Engagement
NEW QUESTION # 83
What can the GoToWebinar connector do?
- A. Register prospects for GoToWebinar events
- B. Display registrations and attendance as activities
- C. Display how long a prospect watched a webinar
- D. Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
- E. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
Answer: A,B,E
Explanation:
Explanation
The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:
* Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.
* Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.
* Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting. References: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]
NEW QUESTION # 84
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